Established in 1996, Songcheng Group is the largest private tourism investment group in China. With the attention and support from leaders at all levels, Songcheng Group takes ¡°building No.1 Brand of Tourism and Leisure Industry in China¡± as its strategic objective, adheres to its spirit of ¡°integrity, responsibility, enterprising, and perseverance¡± and insists on the development idea of ¡°architecture as the form and culture as the soul¡±. With an international outlook, Songcheng Group has seized the opportunities and innovated continuously, devoting itself to development of cultural tourism industry and national cultural show business. Its three main businesses namely tourism and leisure, cultural creativity and commercial real estate have advanced together and gained favorable economic benefits and social effects. Many scenic areas under the Group have been rated as ¡°National AAAA-level Tourist Area¡± and successively received honors such as ¡°Popular Tourist Attraction in China¡±, ¡°Top Ten Scenic Spots in China¡±, and ¡°National Cultural Industry Demonstration Base¡±. The trademark "Songcheng" has also been rated as a famous brand of Zhejiang Province.

For more than ten years, Songcheng Group has witnessed and co-authored the history that a wasteland and a swamp is transformed into a nationally renowned scenic spot and an abandoned brick and tile factory is transformed into the First World Leisure Expo Park attracting worldwide attention. Meanwhile, It has used its own strengths to form a brand-new operating model that integrates cultural tourism, urban leisure tourism and supporting function development. It has made remarkable achievements in cultural industry, leisure tourism, landscape real estate, conference hotels and other areas. The Group has successfully constructed the mainstream products ¡°the mountain, the sea, the lake and the city¡± in the tourism and leisure industry of Zhejiang Province and the mainstream tourist route of Hangzhou, ¡°West Lake Tourism, meditating on the past in Songcheng, and holiday tours in Leisure Expo Park and Hangzhou Amusement Park¡±. In particular, the core performance product created by Songcheng Scenic Area at vast expenses, the large-scale song and dance drama, Songcheng Eternal Love, has been performed for over 100,000 times accumulatively and has received more than 20 million viewers since its launch, making itself the theatre performance that has the largest number of both performances and viewers in the world as well as an iconic performance in Hangzhou. It is hailed by the overseas media as one of the ¡°Three Greatest Shows in the World¡± with Las Vegas ¡°o¡± show and French ¡°Moulin Rouge¡±.