Songcheng Scenic Area is the flagship industry of Songcheng Group and the first Song Culture Theme Park in Zhejiang Province. It was open on May 18, 1996 beside Hangzhou Qiantang River. The scenic area was built according to the famous Song Dynasty artist Zhang Zeduan's ¡°Riverside Scene at Qingming Festival¡± and the construction method in the Song Dynasty. Its overall layout, architectural structure and the detail features all restore the original appearance of the city in the Song Dynasty as much as possible. The city with streets and roads in length and breadth, all kinds of acrobatics and mixed scenes of water and land is quite lively. For over a decade, the quality and cultural quality of Songcheng Scenic Area have been continuously enhanced and improved. Visitors from all over the country have come to visit continuously. The number of visitors has continued to rise, and

it has achieved good brand and economic benefits. It has been awarded National AAAA Level Scenic Area, ¡°National Cultural Industry Demonstration Base¡±, ¡°Zhejiang Cultural Industry Demonstration Base¡±, and ¡°Top 50 Most Worthy Scenic Area in Zhejiang¡± successively. It has become the main base for the Songcheng Group to develop the cultural performing arts industry and write a new chapter in the Chinese cultural tourism performing arts career, laying solid economic foundation and corporate culture foundation for sustainable development of the Group.

(I) Wa Zi Gou Lan Acrobatics-Representing the world¡¯s earliest recreation ground, enhancing folk custom performances in the scenic area

In the Song Dynasty when the economy and the culture were prosperous, there were fixed places for the performing arts industry places for the

In the Song Dynasty when the economy and the culture were prosperous, there were fixed performing places for the performing arts industry in the prosperous streets of the imperial city. These performance venues attracted hundreds of viewers every day who gathered and separated easily. That means, viewers gathered when the performance was put on the stage and they separated easily like tiles when the performances ended, for which the locations got the name ¡°Wa Zi¡± (meaning tiles in Chinese). Wa Zi Gou Lan is the earliest recreation ground in China as well as a fixed venue for people to perform and play in the Song and Yuan Dynasties. In recent years, Songcheng Scenic Area has introduced new features based on its original special projects, introducing Zhangjiaban Acrobatics, Jiangnan Sizhu, sumo, drum storytelling, folk stunts, aerial fire dragons, Qin-gong rap, cloth bag dolls,

super-stilts etc. Through brilliant folk performances and market juggling, it can reproduce the bustling scenes of Wa Zi acrobatics. At the same time, the characters of the Song Dynasty are arranged to move around on the streets from time to time, adding to the atmosphere of the Song Dynasty in the scenic area. It has become the best place for visitors to experience marketplace fork customs in Song Dynasty.

(II) Ancient Workshop of Different Occupations-promoting intangible cultural heritage, building China's largest workshop performance base

China's traditional handicrafts have been developed since ancient times, and reached its summit in the Song Dynasty. From the very beginning of its construction, Songcheng paid great attention to the introduction of folk workshops and carried out unified packaging of shops to gradually form the

cluster of workshops. In 2007, it put forward the slogan of building a unified

brand of ¡°Ancient Workshop of Different Occupations¡± and gradually forming China¡¯s largest workshop base. In addition to the traditional workshops such as the smithy, root carving, cloth with flower pattern, fluffing cotton, embroidery, brewery, tofu, Hangzhou paintings and fans, it has introduced about 20 special projects including the native cloth, bamboo weaving, hand embroidered shoes, handmade barrels, glutinous rice cake, maltose, a ball made of strips of silk, felt paintings, boats, old carpenters, colored glaze, cross-stitch, string dolls, colorful plastic figurines, thick soup served in dragon-mouth containers. And it require on-site handcraft performances. The introduction of these workshops has helped ¡°Ancient Workshop of Different Occupations¡± of the scenic area begin to take shape,

and laid a foundation for building Songcheng ¡°an intangible cultural heritage base¡±.

(III) Experiential Interactive Amusement Project-With tourism appreciation and interest, enriching touring space of the scenic area.

In order to reflect the diversity of tourism culture, Songcheng Scenic Area has focused on the development of some experiential interactive amusement projects to strengthen interaction and exchanges with tourists and impact on them while enriching activities of the scenic area and enhancing its impact.

1. Jiangnan No.1 Strange Street:There are many strange things happening in every house on the entire street. The inclined house where wooden

balls can roll from low to high; the mysterious hidden house; the inverted house which is upside down; the horizontal house of which life and right sides are inverted; the magical maze with mirror reflections in all directions¡­ All kinds of strange scenes beyond the imagination are breathtaking.

2. Scaring Ghost Stories (Ghost House): According to the "Ghost Stories", Ning Caichen had a mysterious event when he went to the imperial city to take the exam and passed by Lanruo Temple. The ghost house is built around the event and is the first experiential ghost house of Song Dynasty in China. The use of high-tech light control system, mechanical operation system, holographic surround sound system and other modern means helps create realistic and strange scenes, to display the elements of ancient god and ghost culture, give people a physical and mental shock experience. Once launched, the project quickly became the most popular entertainment experience in the scenic area.

3. Xianshan Buddha Caves: Songcheng has invested much in the construction of Xianshan Buddhist Cultural Zone which reproduces Buddhist wonders in the Southern Song Dynasty. With Buddha Mountain which is over 200 meters above sea level, Buddha Shakyamuni which is 20 meters in height, the eighteen arhats slope-like platform which is 108 meters long, the echoing Buddhist scripture wall, the graceful and solemn "Five-Buddha temple" and the three major Buddhist caves in China namely Longmen Grottoes, Yungang Grottoes and Mo Kao Grotto at Dunhuang as the background, the exploration of Buddhist caves in the Song Dynasty creates meditation space with scientific and technological means, incorporates unique Buddhist enlightenment thoughts, and presents to the people an elegant and ethereal Buddhist world.

4. Martial Arts Arena:The sports activities in the Song Dynasty were rich and colorful. They were popular among the people and were loved by

emperors, the queen and maids of honor emperors, the queen and maids of honor of different ranks, and princes. In this ancient "arena", visitors can personally participate in items such as throwing a ball made of strips of silk, pulling bows and archery, Zhuge Liannu shooting, arrow casting to the pot, throwing sandbags etc. and enjoy the ancient ¡°Olympics¡±.

(IV) Songcheng China Customs Year-showing Chinese folk customs, enhancing the cultural quality of the scenic area.

In 2008, Songcheng Scenic Area launched the theme activity ¡°Songcheng 2008 China Customs Year¡±. It successfully and successively planned "Spring Festival Fair" in February, "Songcheng Women's Day" in March, "Ancestral Ceremony of the Qingming Festival" in April, "Fire Festival (Torch Festival)¡± in May, "Dragon Boat Festival Customs Activity" in June, "The Seventh

Songcheng Water-Sprinkling Festival" in July, "Mid-Autumn Festival Moon Worship Ceremony¡± in September, "Southern Song Dynasty Folk Customs Festival" in October etc. The eight major festival theme activities have increased visitors' enjoyment and participation, and the "Water-Sprinkling Festival" has been listed as "Western China International Fair" support project;

The "Folk Customs Festival" has also become an official project of the "Southern Song Culture Week" held by the Western China International Fair. In "Ancestral Ceremony of the Qingming Festival", the scenic area successfully planned and launched special activities such as the "Song Emperor's Ceremony for the Ancestors", ¡°Ancient Workshop of Different Occupations Worshiping Their Pioneers¡±, and ¡°Cold Food Custom Presentation¡±, which vividly showed folk customs of China¡¯s Tomb-Sweeping

Day and drew great media attention; during the ¡°Water-Sprinkling Festival¡± when the Beijing Olympics was held, the scenic area successively and jointly planned and hosted ¡°Water Olympics¡± Series Activities with the ¡°Qianjiang Evening News¡±, CZTV and HTV-3. It gave full play to Songcheng's "three major competitive edges", and made ¡°Water-Sprinkling Festival¡± a great success. In 2009, the ¡°China Customs Year¡± of the scenic area was innovated again. For example, the repackaged Water-Sprinkling Festival gave the audience a fresh and new feeling in the scenes of singing and dancing, bathing Buddha and lighting; introduction and improvement of the folklore performance ¡°Yan Qing¡¯s Fight¡±, the new dramas of Shaoxing opera ¡°Landscape of West Lake¡± and ¡°Taming of the Princess¡± provided visitors with more appreciation and participation.